Cable channels overall made greater gains than the broadcast networks in selling
spots to advertisers during the "upfront" season, the New York Times observed
today (Tuesday), noting that cable networks sold $8 billion worth of commercial time
to ad buyers -- a rise of 7-8 percent from last year -- while the broadcast networks
sold about $9.1-9.2 worth of spots, up just 1 percent from last year. (Of course,
there are only four major broadcast networks -- and two smaller ones -- while there
are well over 100 cable networks.)
24/06/2008
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