Tuesday, 24 June 2008

When Comedies Compete

It was bad enough when Warner Bros. and Paramount discovered that the jam-packed summer release schedule left them no alternative but to open two comedies against one another this weekend. Now, to compound the problem, they have discovered that buzz and reviews about both comedies, Get Smart and The Love Guru have been dreadful. (The best thing going for The Love Guru may have been the free publicity generated by attacks directed against it by activist Hindus who have complained that it mocks their religion.) Box office forecasters are predicting that Get Smart will lead the weekend with $30-35 million in ticket sales. The Love Guru is expected to earn $20-25 million -- a far cry from the the $73.1 million that Mike Myers's last film, Austin Powers in Goldmember, took in when it opened six years ago.


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